Strut! For a JustWorld’ fashion show promotional flyer.

March 3, 2011 – Wellington, FL – The first annual ‘Strut! Fashion for a JustWorld’ fashion show will be held Friday, March 19, 2011, following the Match Race at the FTI Winter Equestrian Festival show grounds in Wellington, FL.

‘Strut! Fashion for a JustWorld’ will see many of equestrian sport’s biggest names come together to benefit JustWorld International, a not-for-profit, humanitarian organization working as a catalyst for positive change in the developing world by helping impoverished children. The event’s presenting sponsor is Horseware Ireland, a long-time partner of JustWorld International. Horseware Ireland donates a portion of proceeds of every fly sheet it sells to JustWorld International, which uses the donation to supply mosquito nets to families in Cambodia.

“Horseware is thrilled to be underwriting the inaugural ‘Strut! Fashion for a JustWorld’ fashion show,” said Tom MacGuinness, Founder and Managing Director of Horseware Ireland and JustWorld founding sponsor. “WEF is the perfect place to showcase what’s new for this year in equestrian clothing and to bring together influencers in this community in support of a worthy cause.”

In addition to featuring Horseware Ireland’s Newmarket and Pessoa lines, other brands that will be featured in the fashion show include Asmar Equestrian, Der Dau, Haute to Trot Inc., and Parlanti. Hair and make-up will be handled by Generations A Hair Salon. PublicReputation.com will produce the video while Sportfot will be the official photographer. The entire event, which will take place in The Wellington Club, will be produced by Dazzle Creative Events and is sponsored by Whole Foods.

Models confirmed to strut the catwalk for charity include Nic Roldan, Georgina Bloomberg, Ainsley Vince, Hillary Dobbs, Jeff Hall, Matthew Morrissey, Tiffany Morrissey, Louise Serio, Angela Covert, Maria Newman, Caitlin Ziegler, Alexandra Zachowski, Sophie, Nicole and Will Simpson, Laura Kraut, Daniel Bluman, Robert Jornayvaz IV, Nick Dello Joio, Katie Moniz, Nicole Bellissimo, Bobby Murphy, Brice Goguet, Rowlanda Blue Stephanos, Alexa Adelson, Ashlee Bond and Molly Newsome.

Tickets for ‘Strut! Fashion for a JustWorld’ are $45 each and may be purchased by calling Sabrina at JustWorld International at 561 333-9391. Tickets may also be purchased at the door. All proceeds will benefit JustWorld International’s project sites in Brazil, Cambodia, Guatemala, Honduras, and Senegal.

With show jumping riders around the world signing up to become JustWorld Rider Ambassadors, Executive Director Jessica Newman has mobilized some of the sport's biggest names towards supporting JustWorld’s projects. There are currently more than 400 Rider Ambassadors from 35 different countries, ranging from nine-year-old pony riders to Olympic medalists, who help bring attention to JustWorld International’s cause.

Founded in 2003, JustWorld International is a not-for-profit, humanitarian organization working as a catalyst for positive change in the developing world by helping children in impoverished communities. For more information on JustWorld International, please visit www.justworldinternational.org.

About Horseware® Products Ltd.
Tom and Carol MacGuinness founded Horseware® Products Ltd. determined to produce a turnout rug that didn’t leak, slip or cause the horse to sweat. In 1985, they revolutionized the industry with the introduction of the Rambo® Original – the first fully waterproof and breathable turnout that really worked. By 1996 the Rambo® had become the world’s best selling Turnout rug and its design has become the industry standard in production, quality and development.

Since then, Horseware’s key policy of ‘Innovation not Imitation’ has led the company to create the Rhino and Amigo lines of horse clothing based on the original Rambo® design, and several lines of equestrian lifestyle clothing. For more information about Horseware® Products Ltd. please visit www.horseware.com.