Joules Latino Polo Club Polo Shirt. Sportfot.com

October 1, 2010 – Wellington, Florida – Trendy British-based clothing manufacturer Joules will make a donation of more than $17,000 based on proceeds of sales of its polo shirts to JustWorld International. JustWorld is a not-for-profit, humanitarian organization working as a catalyst for positive change in the developing world by helping impoverished children.

Joules and JustWorld have partnered together for the past three years. Each year, the sales of Joules clothing and its subsequent donation to JustWorld International has continued to grow. This year, Joules donated a portion of spring and summer sales from four styles of its Latino Polo Club polo shirts – men’s, women’s, girls and boys. In total, the initiative has raised £11,249.96, which converts to more than $17,000 USD, for JustWorld International project sites in Brazil, Cambodia, Guatemala, Honduras, and Senegal.

“We are thrilled to making such a substantial donation to JustWorld International,” said Dominie Cripps, Brand Manager at Joules. “The charity does amazing work for children, and the effort that the JustWorld team gives is incredible and deserves to be recognized. Joules is extremely proud to be associated with such a great cause and is looking forward to working together in the future.”

“I am overwhelmed with the generosity of Joules and so excited to see how successful this partnership has been,” said Jessica Newman, Executive Director of JustWorld International. “It all started three years ago when our first JustWorld Polo Ambassador, Evrard de Spa, founder of the Latino Polo Club in Deauville, France, took the initiative to bring Joules and JustWorld together. Joules is an incredibly charitable company that takes corporate social responsibility very seriously. Every line of their polo shirts benefits a charity, and we are very grateful that Joules chose JustWorld as the recipient of a significant percentage of profits from its Latino Polo Club line of polo shirts. Joules is a trend setter, and its actions have inspired several other companies to donate a percentage of their sales from various items to JustWorld International.”

A British-based clothing company, Joules prides itself on designing colorful, upbeat clothing for men, women and children who love the outdoors and living life to the fullest. It is no surprise that Joules clothing is extremely popular among the equestrian style makers. For more information on Joules, please visit www.joules.com.

Joules joins a growing list of corporate supporters that donate funds from sales of their products to JustWorld International. In addition to Joules, other corporate sponsors that donate a portion of their proceeds include Antarès, who donate a portion of helmet sales, Horseware Ireland who donate a portion of cooler sales, SSG Riding Gloves who donate a portion of glove sales, Brody Robertson who donates a portion of all mini-jump sales, and Grand Prix who donates a portion of soft shell jacket sales. Several other partnerships are currently being explored.

Founded in 2002, JustWorld International raises awareness and funds in the equestrian community to support humanitarian projects that benefit impoverished communities and children in the developing world. Cooperating with local partners, JustWorld International implements sustainable, culturally sensitive education, health and vocational projects and currently has project sites in Brazil, Cambodia, Guatemala, Honduras, and Senegal. There are currently more than 350 Rider Ambassadors from 34 different countries, ranging from eight-year-old pony riders to Olympic medalists, who help bring attention to JustWorld International’s cause. For more information on JustWorld International and its upcoming project site visits and fundraising events, please visit www.justworldinternational.org.