October 26, 2012 – Lexington, KY –The highly popular SSG Riding Gloves ‘Go Clean for the Green’ promotion will be part of this year’s Alltech National Horse Show, which takes center stage on October 30 through November 4, 2012, at the Kentucky Horse Park in Lexington, Kentucky.  

In addition to the top rated hunters, the American Saddlebreds and the ASPCA Maclay National Championship, this year’s Alltech National Horse Show features world-class international, open, junior and amateur-owner jumpers competing for the biggest prize money on the United States indoor tour.

In the International Open Jumper division, a $3,000 bonus will be on offer from SSG Riding Gloves in Wednesday’s $50,000 International Open Jumper Welcome Speed, Thursday’s $75,000 Double H Farm International Open Jumper Time First Jump-Off, and Friday’s $50,000 Chartis Insurance Company International Open Jumper Speed. If the winning rider is wearing SSG ‘Digital’ style riding gloves with the SSG horse head logo clearly visible in the first round of competition and any subsequent jump-off, they will be awarded a bonus of $3,000. In the event that the winning rider is not wearing SSG ‘Digital’ gloves, the bonus money will be carried forward to the next day’s competition.

In the Junior division, a $1,000 bonus will be on offer in the $10,000 Deeridge Farm Junior Speed and the $15,000 Deeridge Farm Junior Jump-Off. In the Amateur-Owner division, SSG Riding Gloves will also offer a $1,000 bonus in the $10,000 Chasonette Farm Amateur-Owner Speed and the $15,000 Chasonette Farm Amateur-Owner Jump-Off. Any bonus money not awarded in either the Junior or Amateur-Owner divisions will carry forward to Saturday’s $50,000 Pasmore Stables, LLC Junior/Amateur-Owner Grand Prix. Again, the bonus will be awarded to the winning rider if they are wearing SSG ‘Digital’ style gloves with the SSG horse head logo clearly visible in the first round and any subsequent jump-off.

Bonus money won in the SSG Riding Gloves ‘Go Clean for the Green’ promotion will be presented directly to the winning rider during the award presentations in front of the SSG Riding Gloves signature sponsor jump.

“We are thrilled to debut the ‘Go Clean for the Green’ incentive program at the Alltech National Horse Show,” said Ed James, President of SSG Riding Gloves. “The promotion developed as a means to thank our customers for their loyalty to the brand, and the unique concept has been embraced beyond our expectations.”

   “SSG has found the right formula and has created a popular and well received promotion. We’re glad they’ll be with us in Lexington,” said Mason Phelps, Jr., the President of the National Horse Show Association. “The SSG gloves are obviously a wonderful product. The cash incentive for wearing the gloves is a brilliant idea.”   In addition to offering its wildly popular ‘Go Clean for the Green’ incentive program, SSG Riding Gloves will also be giving one pair of its ‘Digital’ style gloves to all competitors in the ASPCA Maclay National Championship.   SSG Riding Gloves are available for purchase on-site at Hadfield’s Saddlery.  

One of the world’s leading riding glove manufacturers, SSG Riding Gloves offers over 50 styles to meet every equestrian sport need from hunters and jumpers to dressage, eventing and polo. With both warm and cold weather styles and sizing from child to adult, SSG offers the most complete line of gloves on the market today.

For more information on the SSG Gloves ‘Go Clean for the Green’ promotion, please visit www.ssgridinggloves.com or contact promotion manager, Jennifer Ward of Starting Gate Communications at contactus@startinggate.ca.

Founded in 1883 at the original Madison Square Garden, the National Horse Show is America’s oldest indoor horse show, firmly established as a major fixture on the national and international sports and social event calendars. For more information on the National Horse Show Association of America, Limited, please visit www.nhs.org.