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The SSG Riding Gloves ‘Go Clean for the Green’ promotion will offer $12,000 in bonus money to competitors wearing SSG ‘Digital’ gloves during the 2012 competition season at Sonoma Horse Park. |
May 13, 2012 – Petaluma, California – SSG Riding Gloves is bringing its famous ‘Go Clean for the Green’ promotion to Sonoma Horse Park for the 2012 competition season. Featured for the past two years at the Winter Equestrian Festival in Wellington, Florida, Sonoma Horse Park joins an elite list of competitions that will offer the innovative sponsorship program in 2012.
SSG Riding Gloves will offer a total of $12,000 in cash bonuses in designated show jumping events. Starting with the HMI Equestrian Challenge, a $1,000 cash bonus will be awarded to the winning rider of each designated grand prix event if they are wearing SSG ‘Digital’ Riding Gloves with the SSG horsehead logo clearly visible. If the winning rider is not wearing SSG ‘Digital’ Riding Gloves in both the first round and the jump-off, the bonus money will be carried over to the next show until awarded. The same format applies in the designated Junior/Amateur-Owner, Children’s Jumper and Children/Adult Amateur Classics where a $1,000 bonus will be on offer at each show.
“The concept of rewarding the riders with a cash bonus was something that I felt would be interesting for the sport of show jumping,” said Ed James, President of SSG Gloves, one of the world’s leading manufacturers of riding gloves. “The ‘Go Clean for the Green’ promotional bonus is contingent on the riders wearing our product, and we hope that those who participate will enjoy being rewarded for their loyalty.”
Bonus money won in the SSG Riding Gloves ‘Go Clean for the Green’ promotion will be presented directly to the winning rider during the award presentations in front of the SSG Riding Gloves signature sponsor jump.
“While our business has been built on a foundation of public and media relations, this unique and innovative concept convinced us to extend into sponsor relations,” said Jennifer Ward, President of Starting Gate Communications which manages the SSG Riding Gloves ‘Go Clean for the Green’ promotion. “To date, the SSG bonus money has been warmly welcomed by the competitors, and the promotion adds a new and exciting dynamic to the sport. We are looking forward to expanding the promotion to California.”
The following classes are included in the SSG Riding Gloves ‘Go Clean for the Green’ bonus promotion:
HMI Equestrian Challenge (A) - May 16 - 20, 2012
$25,000 County Saddlery Grand Prix & NAJYRC Young Rider Trial
$3,500 Paddock Cakes JR/AO Jumper Classic & NAJYRC Junior Trial
HMI June Classic (A) - June 13 - 17, 2012
$15,000 Triple Crown Feed Grand Prix
$1,500 Draper Therapies Children/AA Jumper Classic
HMI Equestrian Classic I (AA) - July 24 - 29, 2012
- $30,000 Taylor Harris Insurance Services Grand Prix
- $5,000 Children's Jumper Classic
Giant Steps Charity Classic (B) - August 1 - 5, 2012
- $30,000 Giant Steps Grand Prix
- $10,000 Children/AA Jumper Classic
HMI August Classic (A) - August 22 - 26, 2012
$15,000 Grand Prix
$1,500 Draper Therapies Children/AA Jumper Classic
Strides & Tides (A) - September 12 - 16, 2012
$20,000 Grand Prix
$1,500 Children/AA Jumper Classic
SSG ‘Digital’ Riding Gloves are available for purchase on-site at Sonoma Horse Park at Cross Creek Tack Shop and The Equestrian's Concierge.
For more information on the SSG Gloves ‘Go Clean for the Green’ promotion, please visit www.ssgridinggloves.com or contact Jennifer Ward of Starting Gate Communications at contactus@startinggate.ca.
For more information on Sonoma Horse Park, please visit Sonoma Horse Park or contact Sally Hudson at 831.594.1719 for additional horse show information.
