December 20, 2011 – Wellington, FL – The SSG Riding Gloves ‘Go Clean for the Green’ promotion will return for 2012, offering $60,000 in bonus money throughout the FTI Consulting Winter Equestrian Festival running January 11 to April 1 in Wellington, FL.

Based on the overwhelming success of last year’s inaugural sponsorship promotion, SSG Riding Gloves will once again offer bonus money in the weekly WEF Challenge Cup Series, the Amateur-Owner Jumper High Classic and the Junior Jumper High Classic competitions.  If the winning rider in any of these three competitions is wearing SSG ‘Digital’ style gloves with the SSG horse head logo clearly visible on the wrist, they will be presented with a cash bonus during the awards presentation.

For the weekly WEF Challenge Cup Series held each Thursday, a $3,000 cash bonus will be awarded to the winning rider if they compete wearing SSG ‘Digital’ Riding Gloves in the first round of competition and subsequent jump-off.  If the winning rider is not wearing SSG ‘Digital’ Riding Gloves in both the first round and the jump-off, the money will be added to the following week’s bonus, bringing the total bonus to $6,000, $9,000, etc.

For the weekly Junior Jumper High Classic and the weekly Amateur-Owner Jumper High Classic, a bonus of $1,000 will be awarded to the winning rider if they compete wearing SSG ‘Digital’ Riding Gloves in the first round of competition and subsequent jump-off.  If not awarded, the bonus money carries forward, bringing the next week’s bonus total to $2,000, $3,000, etc.

“The concept of rewarding the riders with a cash bonus was something that I felt would be interesting for the sport of show jumping, and the 12-week Winter Equestrian Festival provided the perfect venue to execute it,” said Ed James, President of SSG Riding Gloves.  “The ‘Go Clean for the Green’ promotional bonus is contingent on the riders wearing our product, and we hope that those who participate will enjoy being rewarded for their loyalty.”

Cash bonuses will be given during the award presentations in front of the SSG Riding Gloves signature jump by either Ed James or Jennifer Ward of Starting Gate Communications, who manages the ‘Go Clean for the Green’ promotion.

“While our business has been built on a foundation of public and media relations, this unique and innovative concept convinced us to extend into sponsor relations,” said Jennifer Ward, President of Starting Gate Communications.  “I believe that the SSG bonus money will be warmly welcomed by the competitors, and the promotion will add a new and exciting dynamic to the sport.  We also look forward to expanding on the concept in the future.”

SSG ‘Digital’ Riding Gloves are available for purchase at numerous Wellington locations, including Tackeria, as well as on-site at the FTI Winter Equestrian Festival show grounds at Running Fox and Beval Saddlery.

Please refer to the 2012 WEF Prize List for complete details.  For further information, contact Jennifer Ward, Starting Gate Communications, at cell: 613 292-5439 or jward@startinggate.ca.